In this article, I dive into the Whatsapp number database marketing psychology of Coca-Cola. The Coca-Cola brand has an almost mystical value. And that doesn't just apply to the professionals and consultants who like to examine the brand in their case Whatsapp number database studies. Also in the daily life of the user, the brand apparently has more grip than we would dare to suspect. What is psychologically hidden behind Coca-Cola? Which concrete actions form the basis of the success that has Whatsapp number database lasted for more than a century?
And are they really doing Whatsapp number database everything right? In this article, I take a closer look at 3 crucial building blocks of Coca-Cola's marketing psychology, based on insights from neuromarketing. 1. Unconscious Associations The reason behind Coca-Cola's Whatsapp number database automatic appeal is that the brand automatically activates a rich network of positive emotions in our brains. Such an association structure does not come about in one day. Nor is it the magical Whatsapp number database consequence of specific brand properties, such as the red color or the shape of the bottle. It simply follows from repeated exposure to advertising campaigns. In this, Coca-Cola is structurally combined with things that make Whatsapp number database us happy.
This is a classic psychological principle: conditioning. We like Christmas. Coca-Cola shows Christmas in their commercials. And that is why – after some time – we find Coca-Cola a pleasant drink. Seeing Coca-Cola makes you happy. If you buy Coca-Cola, you will be Whatsapp number database happy. And if you drink Coca-Cola, you will be happy. Also read: IKEA and its soft-serve strategy: what can you learn from this? It is precisely these positive associations that result in the brand Whatsapp number database being noticed just a little faster in the store, the choice feels just a little better and every sip is just that little bit more enjoyable.