Knowledge of the entire Google ecosystem crawling indexing and the operation of algorithms. Basic knowledge of web design and development HTMLCSS. Analytical skills needed for traffic analysis and keyword research. Familiarity with Google tools Google Search Console Google Keyword Planner Google Analytics Google TagManager Google Optimize Google Data Studio Proficiency in ExcelGoogle Sheets. Basic UX and general business knowledge. In addition to these basics we can list a few specific types Technical SEO specialist As the name suggests a technical SEO specialist who cares about all the technicalities related to technical SEO.

It will mainly be the optimization of crawling scanning and indexing in Google. Thanks to the optimization of these processes Google robots will get to know the website much better and will visit it more often. Such a person will focus on onsite optimization such as Latest Mailing Database building automatic internal linking or implementing structured data. To all this you should add page loading speed optimization for Core Web Vitals. Analytical SEO specialist An analytical SEO specialist is a strategist who plans the entire SEO campaign. His task is to examine the needs of potential customers keyword and competition analysis and to plan the appropriate information architecture or optimize basic SEO elements such as meta tags. The work of such a person takes place at the level of processes taking place in Google thanks to which potential customers get to the right subpages in accordance with the search intent.

Therefore the SEO analyst takes care of the business approach to the campaign which aims to achieve the company's goals not just high positions. SEO specialist related to the construction and optimization of content One of the most important thing about SEO is content all kinds of planning and technical optimizations won't yield anything without content. Just as a super fueloptimized car won't go anywhere without fuel a website won't get traffic and customers without content.