As a result of the crisis the number of monthly online purchases is increasing slightly and products that were previously bought in brick-and-mortar stores are now being ordered online for the first time. The state also wants to boost consumption which has suffered from the pandemic and is temporarily reducing VAT to . We wanted to know how the buying behavior of German consumers has changed as a result of the crisis which payment options every online shop should offer and how the growth of purchases via voice input and in social media is doing.
Highlights of the study: abandon their online purchase or switch to a competitor if the online store does not offer their preferred payment method. have already been victims of online shop fraud once or several times. read customer reviews on third-party websites to check the safety of an online Specific Database store. have purchased products on social media or by voice. How Corona is changing online shopping behavior German consumers shop online slightly more frequently during the crisis than before COVID-. Given the strict social distancing measures this increase is understandable and makes sense.
Online shopping during Corona However rather than returning to previous habits our survey shows that for some customers this experience is permanently changing how they want to shop. When asked whether respondents believe that their shopping behavior has changed as a result of the crisis answered yes. Among these participants: Will shop online more often than before. will buy products online that they previously bought in local stores. will avoid going to physical stores due to the risk of infection. want to continue ordering groceries online Some sectors are benefiting from the crisis. of consumers ordered certain products for the first time during the crisis.