Ronnie 2K tells Complex. "I worked with our team to MT 2K23 bring this idea to life, but it was extremely fitting to work with him. When we launched the teaser it was another basketball player...it allows us to live in culture, fashion, music which 2K has a seat at the table now."
NBA 2K has evolved from just another hyped product in the world of gaming. It's now a moment in culture and the intersection of pop culture, music and fashion, sneakers, and, of obviously, basketball has taken the franchise to heights that no other game has rivaled. In its latest version, NBA 2K23, the game made history when it announced J. Cole as the first rapper ever to appear on the cover NBA 2K with the Dreamer Edition. While it's definitely a surprise that 2K released a cover like this in the midst of the game's release, the prevailing trend of the game may have implied that this might happen some day. However, even with that said that this was not 2K's idea, it was J. Cole's.
"Three and a half years in the past, when he dropped a shot at one of the break times on the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love to see you on MyCareer and help think about the concept of it,'" Ronnie 2K tells Complex. "I was part of our team to bring this idea to life but it was very fitting to work with Ronnie 2K. The moment we released that tease, everybody believed that it was going to turn out to be another basketball player...it lets us live in fashion, culture, music where 2K is sitting at the table right now."
The J. Cole cover is one of four different covers that are included in the new edition of 2K The other covers include Michael Jordan, Devin Booker, and a duo of Sue Bird and Diana Taurasi. NBA 2K23 is in Buy NBA 2K MT the news on social media as recently, with NBA ratings dropping this week.