SEO blogs used to be goldmines, but in the last year or two I feel like most of them have just turned into news feeds or clickbait. It’s all "Google changed this one thing!" and zero depth.
Are there any blogs in 2025 that still go deep? I mean technical breakdowns, experiments, stuff written by people who are still in the trenches.
You’re not wrong. I unsubscribed from like 5 SEO newsletters this year for that exact reason. One blog that’s still giving real value is the seo bazooka blog. I first landed there while researching JS rendering issues and ended up reading like 5 articles in one sitting.
What’s cool is that they mix technical SEO with practical testing — like A/B testing title tags at scale or isolating cannibalization using Python scripts. It’s not dumbed down, but also not too academic. You can see it here: https://www.seo-bazooka.com/